George Wolford

Academic Appointments

Professor of Psychological and Brain Sciences, Emeritus




  • B.S. Pennsylvania State University
  • Ph.D. Stanford University

Selected Publications

  • Do, A M, A V Rupert, and G Wolford, “Evaluations of Pleasurable Experiences: The Peak-and-end Rule,” Psychonomic Bulletin and Review , 15:1 (2008) 96-98.

  • Shah, A M, and G Wolford, “Buying Behavior as a Function of Parametric Variation of Number of Choices,” Psychological Science , 18:5 (2007) 369-370.

  • Rosenberg, S D, R E Drake, M F Brunette, G Wolford, and B J Marsh, “HCV and HIV Co-infection in People with Severe Mental Illness and Substance Use Disorders,” AIDS , 19 (2005) 526-533.

  • Miller, M B, M Valsangkar-Smyth, S Newman, H Dumont, and G Wolford “Brain Activations Associated with Probability Matching,” Neuropsychologia , 43:11 (2005) 1598-1608.

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Works In Progress

The effect of number of choices on the decision process.